Advertising In Our Life Essay Example for Free

Advertising In Our Life Essay When I was browsing the internet, an advertisement caught my attention. It was a Nike skateboarding advertisement. The clip has a nice soundtrack, technical tricks, good pace and nice scenery. When you see that advertisement, it will help to change your mood for the day. The video focuses on the Nike shoes line known as SB dunk. Nike, by understanding its audience, has created an effective advertisement through the internet. This advertisement runs for 2 minutes. It shows people from various nations skateboarding and everywhere wearing SB dunk. On the sidewalks in Los Angeles, the skateboarders use the grinding rails to slide with skateboards. In New York, they use benches to do tricks and slide. In Italy, the skaters play in the park near a beautiful river, and lastly the d shows skateboarders skating down the slopes in the San Francisco area. Most of the places contain graffiti art in their surroundings. This gives us the atmosphere of a street culture. The video also shows an event that took place in USA where there were lots of professional and famous skateboarders wearing SB dunk taking autographs. The end of the advertisement shows the Nike SB logo. Back in its earliest days, Nikes product still carried the classic Nike logo without the SB at the right bottom. However, in 2005, Nike has started changing the logo by adding SB at the bottom of the logo, which stands for skateboarding. This could make the people distinguish its skateboarding line from another Nike product such as tennis, soccer and even basketball. In an advertisement, the model are wearing the Nike logo with SB on it. The Nike SB logo that appears in this clip is white on a black background. I think that this color is very unique and simple. Both of these colors are good for advertising. They are used to signify power and create a sense that the company is professionalThe video also uses language to appeal to consumers. There are three quotes that appear in the advertisement. The first quote is Master Technician. I think that this quote is trying to tell us that when you wear these shoes, you will master the techniques in skateboarding. The second quote isSerious Commitment. For most people who purchase these shoes, they believe that wearing the shoes will get them to commit seriously to skateboarding. The last quote is, Limited Edition. Most of the people in  that advertisement are wearing limited edition shoes. One of them is called the Heineken SB dunk shoes, which are very limited and the price is very high, starting from 500 dollars. The color provided and the pattern of the shoes is designed by artists in Holland. Until now there are only 65 types of shoes, but not all of them are limited. The other limited shoes that attract my eyes in the advertisement are the denim shoes. The denim shoes, more limited than Heineken shoes and the price are more than one thousand dollars. This great advertisement will attracts attention of the youngsters to buy the Nike SB product and it could be the envy on 6h3e streets among skaters. Skateboarders are individuals who desire to stand out among the people. Therefore, they p robably love the fact that there arent many others who are wearing the same shoes. This advertisement is targeting teenagers who are skaters. This idea is apparently trying to target male group and not the female. By showing various countries, and the autograph session by professional skaters, it is trying to depict that the shoes worn by famous skaters who are also celebrities around the world. If skaters see this advertisement, they will believe they could be like one of the professionals when they are wearing the shoes. They also show fabulous skateboarding trick. Skaters will assume that by wearing the Nike SB, they could perform like the professional in the advertisement. The shoes are worn by Tony Hawk, Mark Appleyard, Pj Ladd and other famous skaters. Although most of the music in the advertisement features Rock and Hip Hop, which are associated with teenagers and skateboarding, Nike SB promotes its products in advertisement differently. Instead of Rock or Hip Hop music for the skateboarding advertisement, Nike uses a classical, soft and comfortable music for us to enjoy while watching the advertisement. In this commercial, the beautiful scenery in different countries shows that the shoes are appropriate and comfortable to wear in every location. Nikes top of the line skateboarding product is mainly shoes. Nike launched this line in 2002 to enter rapidly growing skateboarding market. I think by making this advertisement, the company could increase more attraction for  the people especially the skateboarders. Skateboarding still are a relatively small community, not enough to attract serious interests from major shoe makers while they were battling out in the precious basketball territory. I think that this advertisement gives Nike a chance to gain ground in the skateboarding market. To attract and establish itself as a major force in the market, Nike, has successfully made this advertisement for skaters. Work CitedNike SB advertisement. The name of the website is sole redemption. Date posted was 4 February 2006 07:14p.m. Date I looked at the advertisement was 2 March 2006 (http://www.soleredemption.com)

Analysis of a Passage from The Grapes of Wrath Essay -- essays researc

Depicting the Dust Bowl exodus, The Grapes of Wrath is a literary masterpiece. Development and hierarchy are portrayed. In the passage to be studied, almost at the beginning of the novel, Tom Joad, who has just been released from prison, discovered his abandoned house. Travelling with Casy, a former preacher, they met Muley Graves , one of his former neighbours who refused to leave the country, after people have been tractored off. Hardly the only one to speak, Muley explained how he then lived alone, wandering from one empty house to another. A certain evolution is present throughout the passage that can be compared to a human being?s life. First, birth can be paralleled with a kind of creation. Then, the adult is the one who makes a living, and has responsibilities towards the younger ones, as well as the older ones. And finally, a human being?s life ends with death, and this shift can last more or less. Birth is the beginning of life. It can be compared to a kind of creation. Muley refers to a birth in his discourse: Joe?s birth. Because it is a significant episode and it illustrates the beginning of a new life, one?s birth has always been a happy event: ?An? her so proud she bust three cups that night? (l35-6). Becoming a father is a meaningful step in a man?s life. Moreover, a child is the promise of something new: new hopes, a new life. But parents have to take decisions for the wellbeing of their child since they are the only means of survival, and the most important decision might be the one choice of the place where the child is to be born. As far as the land matter is concerned, nationality depends on the place where somebody was born. Therefore, it explains the strong feeling someone can have for the place wher... ...ossible advancement. A kind of hierarchy is present throughout the passage: in life, in society, and with Nature. A person is born, lives and dies. In the countryside, people live thanks to Nature and what it offers its best: a land to work. But in town, people, especially clerks and banks, have another preoccupation: benefit. The passage enhances that money is becoming more and more important, and it will take an important place in people?s life from now on. Between the three characters, a kind of hierarchy is felt too: the child, self-centred, but who wants to learn what life is, the adult, open-minded, who wants to help others, and the old one, desperate and lonely, who has no future but to think incessantly to his past life. A transcendentalist vision can be added to the passage, and then the part played by Nature opposed to the part played by human beings.

Effective writing Essay

Effective writing is very important when writing an essay because it helps us explore our thoughts and feelings about a certain topic. Especially when you have so many essays you must write during the years in college, you must know how to use different writing such as persuasive or informative skills to accomplish good writing. There are so many different writing elements to use but you must understand these skills to achieve good paper potential. When it comes to having different type of writing skills, there is a lot to know which ones are important to remember. Writing is not only for school but it is where you can express your thoughts by using strong writing skills and techniques. I think effective elements of academic writing is having a strong thesis, good supporting details, and knowing your audience because this will create your paper. Having a strong thesis is the main point of an academic paper. It is where you have a quick summary on what you are trying to inform or support for your whole paper. A thesis is the statement you put in your introduction where you discuss what your paper is going to be about which is very significant to build well. Read more:  How to write a good thesis for a synthesis essay. Your thesis is very important because it is where your reader will understand in the beginning what your paper will be about. The introduction paragraph is a very important part of the essay, and the thesis is a main part in the introduction for the reader. The thesis drives the essay from the beginning because it hooks the audience. As a student, I ahave learned that building a strong thesis is very important because it has to be very specific on what you will be explaing about further on the paper. It has helped me start my paper with a guideline, that I must support my thesis during the whole essay. Although all the paragraphs in the essay are academically important, the introductions take a very big part of it due to the thesis. For example, when you start a research paper and pick your topic you must determine your working thesis. Your thesis will be mostly based on your synthesis on what you have found in research, class, or even experiences. The thesis can be a struggle to make at first but once you achieve a working thesis, then the flow of your paper will be easier. Your thesis may change during the time you write your paper because of many ideas that will pop in your head during writing. The thesis is very detailed to where a five year old child would know what you will be trying to inform in your paper. When writing different types of essays where you would need put good supporting detail, you have to have credible sources. The supporting detail can be known as different terms such as, information, and evidence that will add more information, and then supports the idea or claim. Back to the last paragraph of a thesis, the supporting details â€Å"support† the thesis with proven information in which you research for. When you are writing a research paper, the supporting details come to a play, and you must have very detailed information to support your research. Supporting details is not always to give detailed information, but also to support you point in your paper. The term sounds so simple to do but the concept in having good supporting detail is so important in many types of writing or speaking. The supporting detail comes after the topic sentence in each paragraph. It is like the structure of the body paragraphs because you must use good support to make up the body paragraphs. It not only makes the paragraph but supports the main idea of the paragraph which supports your thesis also. Your details also must be very relevant to your main point and thesis, you cannot just write unintellectual facts to put in your paper. In other words, you have to realize that in writing you should avoid unnecessary words and to also avoid on focusing on the wrong this in your paper. Good writers probably spend a lot of time in providing supporting evidence and information about their topic for their paper. A good writer’s focus is to provide supporting details for your arguments in a form of facts, data, opinions, anecdotes, reasons, and proofs. Another valuable element to put in your writing is to know your audience. When writing your essay, it is to determine what the audience is looking for in your writing. To produce a good piece of essay you must not only know your audience but also you have to become your own audience. You must see what you are writing and what your audience might compel to it, or understand it. You have to make sure you understand your reader’s expectation, how they might react to your paper, and if they’re going to understand you whole point of your essay. Knowing your audience helps you make decisions about what information to include in your paper, how you should arrange your paper, and what kind of supporting detail you might use for your paper to have the audience to understand. When writing an academic paper, you also must remember that your instructor will not only be the audience you will have. While it is important to know that your instructor is your audience and you must meet requirements in your writing, you should consider the intended audience that might read your paper. In order to effectively plan and write your paper, you must know who your audience is, and what specific needs they might have. The best place to understand is to read your professors hand outs and also their prompt. All three of these writing elements I believe is very important to use in academic writing. To use and understand a strong thesis, good supporting detail, and knowing your audience correctly, the paper would work out smoothly. There are so many different writing uses that can comply to writing a good paper, but having a strong thesis is a main part in your paper which I inform during this whole essay. Also having good supporting details make the essay enjoyable to read and builds it. Finally knowing your audience is a strong source to use when writing the essay because you would know how to write it due to who is reading your paper. Writing is very difficult when you doing know what type of writing elements to use and understand some of these might help you write a good paper.

Different Backgrounds Of Family, Childhood Outcomes And...

In this paper I analyze five different people who come from very similar or different backgrounds to discuss and see the trend in how my respondents beliefs correlate with each other and differ from one another. I will be analyzing their attitude towards the definition of family, the length of a relationship and definition of family, childhood outcomes and single parents, and their comfort with gay men and lesbians. These topics are all very controversial and although some of the people interviewed in this study may come from similar backgrounds their beliefs are scattered and some very different. Throughout this interview process I interviewed my eighty five year old grandmother who raised two of the other interviewees (60 year old daughter Aunt Penny and 57 year old son Uncle Eric). Although these three peoples backgrounds are very similar and one of the interviewees raised the two of the others their beliefs don’t always parallel with each other. To get a more diverse group of results I interviewed my fifty-four year old mother who was not raised by my grandmother and my fifty three year old Aunt Debby who married my fifty seven year old Uncle Eric. The importance of this MYPEEPS is to show that although people may have been raised by the same person, share a similar age, or grew up in same area everyone’s definition of family is different along with everyone’s beliefs. After interviewing and analyzing the members of my family I chose to work with I realized theShow MoreRelatedRelationship Between Parenting And Childhood Outcome1595 Words   |  7 PagesWhen it comes to exploring the relationship between parenting and childhood outcome there are a lot of undetermined answers but a lot of my subjects agreed on the same things. When I asked my subjects how masculine a boy is they all said it is dependent on the outside environment. 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